The Essence of Brand Strategy

In this article today I want to quickly explain what is brand strategy and how it benefits the ones that use it properly.

Brand Strategy vs. Brand Identity

The common thinking is that brand strategy is the same as brand identity. Nothing can be further from the truth. The brand identity is the visualization of the brand strategy. So, I want you to think of it this way. Before you go out to meet with people, regardless if you are going to work or meet with friends at a bar, you are doing some thinking how you are going to get dressed right?

Expressing Yourself Through Brand

And why is that?

It’s because you want to express yourself in a way that is unique to YOU and you want to be remembered. But the biggest misconception is that you will be remembered for how you were dressed.

NO! You will be remembered for how you made people FEEL during your communication.

The Impact of Communication on Brand Strategy

Think of a time when you had nothing special on you but you were the soul of the party and in the morning you had a dozen invites on Facebook. Now think of a time when your clothes were on point but you were grim and not inviting and nobody wanted to speak with you. And that is what brand strategy is. It is the feeling that people have when they communicate with your brand. And it is your responsibility that feeling to be consistently positive.

Building Your Brand: Key Considerations

This is why before you choose your logo and brand identity, you have to think very carefully who you are, why are you there, how are you different from your competition, who is your audience, what is the best way to communicate with them and what is the exact message that you want to spread.

Preview of the Next Article

In the next article, I will be talking about the general steps that you must take when building your brand.

The post What is Brand Strategy and why is it so important? appeared first on Simplifix Studio.

Discovering Your Brand Identity

Today I want to touch on the first thing that you have to do when you building your brand strategy and that is to find out who you are as a brand.

In today’s world, despite of which industry you are in, you have a huge competition that is already serving your audience with the product or service that you are about to offer. This is why it is extremely hard to differentiate yourself from the others.

Or is it?

The Importance of Brand Personality

Many companies do not even think that their company should have a personality that has vision, goals, mission, and values. And this is one of the things that gets people attracted to your business. Sometimes a simple picture of the founders or the employees of the company on the website shows to the potential clients that there are humans behind this company that are genuine, upfront and willing to help.

Effective Communication of Mission and Goals

Another way to communicate your mission and goals is through your name, slogan, value proposition and pitch. Now, the way to do that properly is to define who exactly your target audience is. If you do not know your target audience well enough all of the things mentioned above will be less effective.

Understanding the Importance of Brand Strategy

I hope that the article today was helpful and will help people understand a bit more about the brand strategy and its importance.

Preview of the Next Article

In the next article, we will cover the main principles of creating your name, slogan, value proposition and pitch with some examples.

The post Brand Strategy – The Brand Personality appeared first on Simplifix Studio.

Now, I am not here to say who is right and wrong because that’s not important to the business owner. What is important is to understand what is what, and how they can be used to bring the desired results.

So, let’s get started.

The Symbiotic Relationship: Branding and Marketing

In simple words, branding and marketing are like a horse and a cart. And you need both of them so that your business can run and grow.

I will start with branding, i.e. the horse.

Starting with Branding: The Soul of Your Company

As previously stated, branding (brand strategy) is the soul of a company. It’s personality.

With branding, you determine who you are, what is your personality, mission, vison, values. You determine where you are on your market’s map, how are you different from your competition, where your competition messes up and etc.

Your branding is also the tone of voice that you have and the message you spread to your audience. This must be determined from the beginning and followed every time you interact with your clients.

The Relevance of Brand Personality

Many people will say that this is irrelevant when you have money for marketing. “Whoever has more budget wins”.

Yes. But no.

Not caring about the personality of your company and just pumping money into massive ad campaigns on social media, billboards, flyers and etc. is like dating someone just because they have money.

And what happens if you run out of the big money?

If your clients do not have a good feeling when they hear about you and if you do not know how to target them correctly (because you don’t know their emotions, challenges, pain points, interest and etc.) your results from marketing will always be average at best.

Brand Strategists’ Insights

Some great brand strategists like Fabian Geyrhalter say that “marketing gets you a new client and branding is making them come back”.

Well, I have a question. Imagine you sell a product to a client for a $100 but he never comes back nor refers you to a friend. You made a $100.
But what if he comes back and refers you to a friend because he FELT GOOD? How much have you made now?

The Crucial Interplay: Branding and Marketing Together

This is why both branding and marketing are extremely important, however many people neglect the first and this is why they struggle.

So to summarize. Work on your branding and then on your marketing. They always should go together. This way people would not only buy and forget you, but they will remember you and quite possibly, come back.

The post Brand Strategy and Marketing – Which is more important? appeared first on Simplifix Studio.