Brand Strategy – The Brand Personality

Hello guys, I hope that the article that I previously posted was helpful and led you in the right direction into rethinking your brand strategy or creating one if you don’t have. So, last time we spoke about what is brand strategy in general and why is it so important.

Today I want to touch the first thing that you have to do when you building your brand strategy and that is to find out who you are as a brand.

In today’s world, despite in which industry you are, you have a huge competition that is already serving your audience with the product or service that you are about to offer. This is why it is extremely hard to differentiate yourself from the others.

Or is it?

There are many companies that do not even think that their company should have a personality that has vision, goals, mission and values. And this is one of the things that gets people attracted to your business. Sometimes a simple picture of the founders or the employees of the company on the website shows to the potential clients that there are humans behind this company that are genuine, upfront and willing to help.

Another way to communicate your mission and goals is through your name, slogan, value proposition and pitch. Now, the way to do that properly is to define who exactly your target audience is. If you do not know your target audience well enough all of the things mentioned above will be less effective.

I hope that the article today was helpful and will help people understand a bit more about the brand strategy and its importance.

In the next article we will cover the main principles of creating your name, slogan, value proposition and pitch with some examples.

Simeon Nenov

Founder of Simplifix Studio

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