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Beauty Profi – a cosmetics company located in Bulgaria. Main goal was to create an online store with a stunning design focused on both retail and business clients
Beauty Profi – a cosmetics company in Bulgaria selling korean and swedish cosmetics with over 700 clients.
Client name
Beauty Profi
Industry
Cosmetics
Project Type
Online store
Project Duration
2 1/2 months
Web design & development
SEO
Product upload
Image optimisation
Client wanted a beautiful design presenting the 9 cosmetic brands they sell, she also wanted advanced product filters that work fast and make it easy for the users to find products.
The client already had a website with a great design. The problem was the shopping experience of the users and the loading time of the website
The design changes here were very little as the client loved their initial look of the website. Instead, we focused on the usability of the website and making it easier for customers to find the products they need.
We created a staging version of the website where we got rid of all the unnecessary plugins, rebuilt the pages using the Elementor builder so they are lighter (previous was WP Bakery) and optimised the images. After that we started working on the header – main goal was to optimise the space used and create a nice and functional mega menu leading to the product categories. Additionally we added 2 product sliders and a button leading to a form on the website. After that we made sure that everything works and finally we published the staging version, replacing the old site.
A multi-step checkout process that supports dynamic offers based on cart value, items in the car, etc.
Instant product filtering in an off-canvas menu in the header. Extremely useful if a user is looking for a particular product.
Dynamic offers based on cart conditions. This allows for better offer placing leading to a higher conversion rate.
A wholesale module integration that allows using wholesale pricing as well as deep discount customisation.
Same look with a lot more product searching and filtering functionalities!
Custom product filter functionality that does not pull data from the database and makes search query results appear instantly.
Installing Google reCAPTCHA v3 prevents many incoming spam emails.
We strongly recommend to our friends, clients, and partners Denitsa and Simeon from Simplifix Studio: creative and very hard working, extremely precise with a ton of ideas. These are young people, that create designs and visions, that you haven’t even dreamed of!
