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Kosmetik Esthetika

Project Summary

Kosmetik Esthetika – a cosmetics company located in Germany. Main goal was to create an online store mainly focused on their business clients.

Client Information

A cosmetics company located in Germany. Producing and seeling cosmetics in Europe.

Project Highlights

Client name

Kosmetik Esthetika

Industry

Cosmetics

Project Type

Online store

Project Duration

2 months

Services Provided

Web design

Development

Product upload

Image optimisation

Client's objectives

Client wanted a beautiful design presenting the 3 cosmetic brands they sell, and also advanced product filters that work fast and make it easy for the users to find products.

Our Approach

We analysed the user journey in the website and identified the weak UI/UX points of the website. A lot of problems were present in the online version.

Design Process

We updated the design and improved the shopping journey for the users. There is also a significant improvement in the mobile version of the site.

Development Process

The client already had a website but with a poor design. Another problem was the shopping experience of the customer. We had to minimise the number of clicks needed for a customer to finish an order.

Technologies Used

Wordpress

WooCommerce

HTML, CSS & JS

PHP

Key Features

Free gifts

Users get free gifts based on specific order value or specific items ordered.

Login as customer

Shop manager can login as any user in order to assist with preparing an order.

Custom email templates

A custom plugin which allows reminders to be sent to customers that have not yet paid for their order.

Custom fields for the product template

Integration of additional product fields which allow for generating product feeds for external marketplaces.

Results

An online shop, packed with functionalities for both the users and the shop managers.

Special integrations

Barcode scanner

Barcode scanner integration (allows shop manager to package orders without making a mistake – alerts when a wrong product is scanned, alerts for products not scanned, tracks product count if the quantity of an item is more than 1. Also the plugin edits the orders page by adding a button next to every order which leads to the product scanner page. Also an additional column is added showing if the order has been scanned or not.

Kaufland DE marketplace

Connecting the shop to Kaufland.de and automatically publishing the products every day through a custom feed. We created also a second product feed for the inventory management.

Client's Feedback

Kosmetik Esthetika Team

“Simplifix Studio is a reliable and dedicated graphic design team from Bulgaria. Simplifix designs and creates all the necessary assignments for our marketing presence with great talent, dedication and empathy.
Simplifix Studio has created our catalogs, price lists, roll-ups and banners, daily Instagram/Facebook posts and our website.
The skills and creative design ideas amaze us every time. The flexibility and reliability is what makes Simplifix Studio so special.
We at Kosmetik Esthetika are very happy to have Simeon Nenov and his wife and team and can highly recommend the agency.”

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