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Nutracosmetic

Project Summary

We had to redesign the existing site of Nutracosmetic. It was very simple, with limited functionalities that prevented conversions. Design had to be also updated in order to appeal to the brand’s audience – clean, simple, sophisticated.

Client Information

A company from Germany selling cosmetics across Europe.

Project Highlights

Client name

Nutracosmetic

Industry

Cosmetics

Project Type

Online store

Project Duration

3 months

Services Provided

Web design

SEO migration

Product upload

Site translation

Client's objectives

Achieve a modern online store incorporating multiple functionalities like retail and wholesale pricing, price discounts depending on quantity, multiple language versions, dynamic offers and more. Basically everything needed for a high converting online store.

Our Approach

We had a few conversations with the client regarding the design and functionalities. After that we had 4 of our web designers draft the home page on Figma. After commenting the results with the client, there was a clear winner. After that we proceeded with the design and development of the rest of the pages.

Design Process

We had a few conversations with the client regarding the design and functionalities. After that we had 4 of our web designers draft the home page on Figma. After commenting the results with the client, there was a clear winner.

Development Process

As per our well-defined process, we bought a hosting, connected a development domain and started building the site and its functionalities. After the site was ready, we had it tested for bugs and device responsiveness and finally we published the site with the original domain

Technologies Used

WordPress

WooCommerce

CSS & JS

PHP

Key Features

Custom product page

Highly SEO optimised product page with over 20 custom fields and elements with conditional display.

Subscription model

Customers can subscribe to monthly deliveries of products with a discount.

Dynamic wholesale pricing

Dynamic discounts of wholesale price based on number of products bought. Minimum product count to reach wholesale pricing.

Responsive design

Design and layout that adapt to any screen.

Results

A clean and modern online store that offers a brilliant user experience, highly SEO optimised, and packed with features that increase our client’s sales.

Special integrations

Multilingual site

The site has 3 language versions – German, Spanish and English, each loaded from a separate domain.

Custom checkout and dynamic offers

Multistep checkout that makes paying faster and easier. Dynamic offers based on cart amount, products in cart, category, etc. Dynamic up-sell offers after checkout which increase AOV.

Client's Feedback

Marcus von Berg

We are still waiting for the client to write their review! They are quite busy, but hopefully soon we will have it!

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