Brand Strategy – The Brand Personality

Hello guys, I hope that the article that I previously posted was helpful and led you in the right direction to rethinking your brand strategy or creating one if you don’t have one. So, last time we spoke about what is brand strategy in general and why is it so important. Discovering Your Brand Identity […]

Brand Strategy and Marketing – Which is more important?

This is a never-ending topic where marketers will say that marketing is everything and branding people will say that branding is everything. Now, I am not here to say who is right and wrong because that’s not important to the business owner. What is important is to understand what is what, and how they can […]

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